Basic PPC Strategies For Every Advertiser [ppcadvertisingadvantages.blogspot.com]

Basic PPC Strategies For Every Advertiser [ppcadvertisingadvantages.blogspot.com]

Question by Bobspacey: What is the best advertising source to use besides basic search engine traffic? I currently use a ton of different strategies to get traffic to my website. I was wonder if there is something better then PPC and basic search engine traffic. Also need it to be adsense and api friendly for my sites thank you in advance. Best answer for What is the best advertising source to use besides basic search engine traffic?:

Answer by Pete
Hi Bob One Great way to get free targeted traffic to your site is to write articles. The article site I prefer to use for this my self is hub pages I also like my new pay per click server which is far from pay per click I actually get paid per click instead of paying for the traffic. If this sounds like something you would also like to take advantage of visit PyraBang Hope that helps

Answer by Jimmy
Just get a lot of backlinks to your site through facebook , myspace, forums , twitter and then article marketing. just to name a few..

Answer by CezJ
Here are some SEO basics how to advertise and to drive traffic to your site: - Post blogs on any social media networks (facebook, myspace, etc..) about your website. And also, to any known blog sites. - Submit articles to any article sites. - Social bookmarking. Bookmark your site (@ socialmarker.com) - Submit your website to search engine directory. - Use keywords liberally on your site as long as they are relevant. - Reciprocal linking. More articles and information below. I hope this helps.

[strategies for ppc advertising]

bit.ly - This is Day 2 of Grass Root Marketing where I go over the in's and outs of pay per click advertising aka PPC. I cover: Tactics, strategies, techniques, research development and soo much more. Thanks for tuning in!!!

http://webtaj.com Google Pay Per Click Advertising (PPC) - PPC Strategies - PPC Tactics

Is your small business looking to perform a PPC Campaign? Well Search Catalyst reveals that the most expensive PPC Keywords are related to the financial industry. It was recently revealed that Google makes 97% if its revenue from advertising. The sale ... What are the Most Expensive Google PPC Ad Words?

Pay-Per-Click advertising changed the Web. The perfect fit for the new point and click, immediate gratification Internet world - and advertisers flocked (and still do) to providers both large and small. What was missing however was strategy - many advertisers got burned and that alone was enough to dissuade the majority from using the advertising method.

PPC Strategy: Budgeting

Applying strict budgeting rules to your PPC campaign is a exceptional way to derive more value from your advertising spend. One of the simplest strategies is to set a monthly budget and divide it amongst your advertising channels, but daily budgets can also help as they enable advertisers to throttle the traffic and distribute it throughout the month - something which as a monthly budget alone can not accomplish.

In line with budgeting, sophisticated advertisers are increasingly testing the waters with day parting wherein bid strategies are changed throughout the day and possibly turning off bids at different times of the day - ideal for companies that only want calls during normal business hours or those that want to avoid foreign traffic.

The most savvy advertisers (those that understand the buying cycles of advertisers even engage in day excluding. eCommerce websites are some of the most frequent users of day exclusion as they can minimize costs if regular shipping options become too extreme.

PPC Strategy: Bidding

The essence of PPC is bidding, but there are many advanced PPC bidding strategies that are not used by the vast majority of advertisers. It is a basic principle of Web marketing that higher on the SERPs is better, so the first position must be the best.

Bidding to position is common, but depending on the keyword can quickly become cost prohibitive as bidding wars and bid inflation result.

As such, requiring that your campaign be in the first position on each keyword is not recommended. Instead, bidding to just the second and third positions, while driving less traffic overall, lowers the cost of traffic considerable. Focus outside of the top three positions will be less competitive for bids, but count on much less traffic than positions 1-3 can provide. There are much better bidding strategies to employ however than bidding to position.

Bidding to your enterprises specific ROI goals is the best PPC bidding strategy. While it is important to pre-define performance metrics for each and every keyword, understanding the maximum amount you are able to spend on the whole while still turning a profit is the choice of many professional PPC advertisers and marketers. The most successful PPC management agencies take great care in understanding your business model, product pricing and sales funnel to understand the bid threshold.

PPC Strategies: Keywords

Website Magazine has discussed keywords and match types specifically at great length. Since both Yahoo and Google have some form of keyword matching deployed on their platforms, it's essential to understand these features and leverage them for the betterment of our PPC campaign initiatives.

PPC Strategies: Ad Copy

Much like price is the easiest factor to modify to test conversion, Ad copy is an important part of PPC strategy and one that can make all the difference in the success of a keyword and an entire campaign. Once you become familiar with the more basic PPC strategies, engaging in inserting keywords dynamically into listings can be quite beneficial. Each PPC platform, both on the first and second tier have specific keyword insertion rules, so make sure that you are setting up campaigns correctly before going live (more on that in a later post). Other tips for stellar ad copy include developing variants, utilizing capitalization, modifying based on seasonality and including geo-centric references to search queries.

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