Here we had a company that was clearly setup to sell shares to US investors at inflated prices by undisclosed persons residing offshore. Worst, the story being sold to naïve investors was one of a humanitarian mission that would help produce water from ... Pay Per Click Ads Help This Houston Promoter Run 2 Simultaneous Scams ...
Pay per click campaigns are something a lot of internet marketers do to get traffic to their web pages. Most anyone online who does this type of campaigning looks for ways to increase conversion and reduce minimum bids.
PPC in a Nutshell:
When you search for something online and see a sponsored ad, this ad is being paid for by someone who wants it displayed when certain keywords are searched upon. If you're an internet marketer who targets the right keywords and writes a great ad, you are half way to making a sale.
The other half of the process happens when people get to your actual sales landing page. Writing great copy and converting browsers into buyers is something all internet marketers continually strive to improve upon. But the biggest battle, according to many, is getting the right traffic to the landing page in the first place.
By paying for your ad to be displayed at the right moments, you'll have the potential to capture the attention of the people surfing the net who are interested in what you're selling.
Here are some helpful tips to make the most of your PPC campaignPPC Software
There are several software tools on the market that can help you manage your ad campaigns. Timesaving tools like SpeedPPC can make a big difference in how much time you spend managing your campaigns. These tools can also help you extract reporting that helps you identify what's working and what's not so that you can fine-tune your campaign.
Learn about SEO
While PPC is different from organic SEO, knowing why it works and how it works can help you. Also, if you're dominating the search engines organically and you have pay per click adverts as well, you've got a better chance of your prospects clicking through to your websites instead of your competitors.
Keyword Research
Part of what can make or break a successful pay per click campaign is the use of keywords.
Go for the long tail instead of the short tail and spend time researching buying words versus browsing words. The right keywords can help you in a big way in terms of saving money and attracting targeted buyersWriting the Ad
A good ad can be compelling to click. There are a lot of different techniques to help you find the right ad writing strategy. You might go for shock, you might go for curiosity, you might go for features and benefits. Whatever approach you take, you've got a small amount of space so being succinct is important.
Can you get rich from pay per click advertising?
Some do. Many don't. What probably separates the winners from those who walk away lighter in the pocket and dismayed is research and tools. Learn all you can about what successful pay per click marketers do in their campaigns and try to think like a customer in terms of choosing keywords, writing ads, and writing landing page copy / sales letters. The more you know, the more successful you can be. Some pay a lot of money before achieving that coveted first sale but there are tips, resources, tools, and software packages that can shorten the learning curve and increase your success rate.
Related Helpful PPC Advertising Strategies TopicsQuestion by Marian K. (siliconvalleymom.com): I would like to sell PPC advertising on one of my sites. Can anyone suggest a software program for this? I will be offering three types of advertising on my site: banner, a text listing and PPC (such as Yahoo and Google). I need help in locating a software that I can use to keep track of PPC's. Any suggestions would be greatly appreciated. Best answer for I would like to sell PPC advertising on one of my sites. Can anyone suggest a software program for this?:
Answer by imisidro
You will have to custom build your own software. But if you simply want an ad server where you could serve various types of advertising and track the number of clicks made, check out Openads http://www.openads.com -- it is an open source program that is FREE yet very well done with great features.
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