PPC Advertising - 10 Myths Debunked

PPC Advertising - 10 Myths Debunked

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So what is it with all the fuss around PPC Advertising? Let's begin by saying that PPC Advertising is an extremely powerful advertising strategy used to drive targeted traffic to a website.

Here, we go over 10 myths that most frustrated online marketers sadly associate with PPC Advertising.

1. It is expensive. Wrong! PPC Advertising allows flexible budget management and lets you choose the spending level you are comfortable with.

2. It is very hard, if at all possible, to make a profit with PPC Advertising. Nothing can be farthest from the truth. Proper, smart keyword and Ad group management can yield very profitable campaigns. Inexperienced PPC users jump in with little or no knowledge of this and become disheartened when their campaigns do not achieve the desired results.

3. It is easy that the Ads don't get approved.

If this happens is because you may have used copyrighted/proprietary terms and/or somehow violated the user terms and conditions. Every so often people use trademarks in keywords assuming these terms will bring them traffic. Little do they know that copyrighted terms are expressly prohibited by PPC search engines.

4. There is a lot of competence and so I can't jump in. Biggest misconception of all. Competence is very healthy in that lets you know there is a profitable market after all. It takes away the guesswork. Remember that it's easier to compete in any particular market than to research an unknown market from the outset.

5. It's easy to overspend. Only if you don't apply the rules correctly can you end up overspending. There are a number of resources available to remedy overspending, and these include proper keyword research, split testing, budget management, optimizing Ad position, etc.

6. It's only suitable for large corporations, as only these can afford the costs. 78% of all PPC Advertisers in 2008 were small and medium enterprises. And the large-to-small enterprise ratio in PPC advertisers tends to be even smaller (meaning there are increasingly less large enterprises/corporations per any given number of SMEs).

7. It's hard to track results. There is a number of very good tracking software available in the internet, not to mention the tracking software that PPC search engines provide free of charge. In fact, tracking is another key element of ppc management.

8. It's very time-consuming. Although the first weeks with PPC Advertising can be time-consuming, the rewards of spending time managing campaigns far outweigh the efforts made in managing them.

9. There is a lot of click fraud. PPC search engines that are truly committed to customer service strive to eliminate click fraud and most of the time seemingly fraudulent click patterns are removed from a customer's account, effectively rendering the risk of click fraud minimal, if at all likely.

10. PPC search engine users tend to click on organic search results as opposed to sponsored search results. The deciding factor acting in a person's subconscious, that ultimately leads them to click (or not to click) on any particular Ad, is relevance. We all know that relevance in online ads can be equally achieved by both organic and paid search. Matching what a user searches for with the Ad copy is the backbone of relevance and determines, to a great extent, the success of the Ad.

So what are you waiting for? Start your PPC Advertising now and let your business take the fast route to success! Related PPC Advertising - 10 Myths Debunked Topics