Winning With PPC Advertising

Winning With PPC Advertising

Take a look at Red C being featured on BBC's Newsnight as part of their feature on the changes in cigarette advertising and branding on cigarette packets. The segment features an interview with Red C's Managing Director & Creative Director, Julian Gratton, who has a great deal of nostalgia for the creativity that went into cigarette advertising.

Manchester Advertising Agency Red C on Newsnight's feature about Cigarette Advertising

If you are into internet marketing, then you cannot ignore the power of PPC advertising. PPC advertising may seem scary, and a lot of internet marketers have been burned by it, but still, it is one of the major forms of revenue for professional internet marketers.

Google AdWords is the biggest and most popular player on PPC advertising. If you can figure out how to use Google AdWords you can get a huge amount of targeted traffic to your website or blog. Firstly you have to understand how the system works, and set up a strategy for a successful PPC advertising campaign.

Whatever your niche is, there are fundamental strategies you can use to build a successful campaign. Here are some tips you can use from Google AdWords:

a. Visit the Google AdWords page and set-up your account using the AdWords' Wizard.

b. Create a "pulling" ad.

Use keywords or keyphrases in the headline that catches readers' attention. Type an advantage that the reader will get on the second line followed by an offer. Your landing page, which is your URL, is on the fourth line.

c. The great thing about Google AdWords is that it has a tool to help you create a list of keywords and keyphrases according to your niche product. You cannot ignore the power of this tool as all successful PPC advertisers use this.

d. The keyword tool will allow you to do broad matches, phrase matches and exact matches for your set of keywords for a wider exposure of your campaign. This tool filters your advertising campaign and makes it more targeted.

e. Work with a small budget first. Find out which keywords and keyphrases are effective and convert into a sale and the cost you are paying to use them.

Monitor your campaign daily and tweak it if you find that certain keywords are not profitable.

Serious PPC advertisers use Google AdWords in their campaign. Invest your time in learning AdWords and use it as a leverage in your internet business. When done right, it can be a major source of success for your business which you can repeat over and over again.

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