Question by jjdubya: Where can one learn about advanced SEO? I already know basics and I am interested in perhaps going into the field. I want to know if there are courses on how to become an SEO professional or similar resources to help me a) improve my SEO techniques b) understand how to work in the field [finding jobs, pricing projects, setting up a business, etc] p.s. I am also interested and knowlegabe in PPC advertising, and User Interface design. Best answer for Where can one learn about advanced SEO?:
Answer by imisidro
SEO is a very dynamic field where search engines make changes to their algorithms without any warnings that taking a course on the topic will render your learnings outdated by the time the course is completed. Forums where serious webmasters and SEO folks gather are a good place to start. I suggest you join WebmasterWorld.com http://www.webmasterworld.com -- their forums are participated in by employees of Google, Yahoo and other SEs. And the discussions are typically very technical -- every hiccup of the datacenters are analyzed and every variable from duplicate content to sandboxing to redirects are analyzed and discussed endlessly Other great sites that you need to check out include Search Engine Watch http://forums.searchenginewatch.com/ Digital Point http://forums.digitalpoint.com/ Attend SEO conferences. The most important are Search Engine Strategies http://www.searchenginestrategies.com/ and Brett Tabke's Webmasterworld Pubcon http://www.pubcon.com/bios/brett_tabke.htm . Danny Sullivan, one of the famous SEO specialists used to run SES but has decided to leave and start his own Search Marketing Expo http://searchmarketingexpo.com/ These conferences are attended by the whos who in search engine marketing, including the search engines themselves Also keep track of the announcements from the search engines particularly their press releases and blogs. With Google, always read Matt Cutts' blog Google Press Releases http://googlepress.blogspot.com/ Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
Answer by cinabolic
Good luck on that!
Answer by Danny DeMichele
Your best bet is to attend the main insdustry seminars and use that knowledge with your own websites. These are the 2 that I recommend and are well worth their weight in gold: www.pubcon.com www.searchenginestrategies.com Going to these 2 shows once a year will keep you very well informed. Also, Marketing sherpa has a new book out that speaks to specific search strategies and it is only $ 300. As well, check out seobook.com from aaron wall. Very good information and often updated.
Answer by AK
You could stat by charging a small fee to help some of your local websites - think of business associates and friends. Attend industry events. These guys have a course: http://www.webceo.com/training.htm Check out http://www.marketingpilgrim.com/ he is an expert and is starting to coach SEM & SEO firms.
Answer by Jojo G
You can read some info here - http://mysite.verizon.net/resnwm24/learnseotechniques/
Answer by Jake K
Try SEO Elite
Answer by seo2ceo
The above answers are right... For more information about Search Engine Optimization...you can contact http://www.sem-consultant.com/ We provide training and development program on SEO as well.
Answer by thesearchguy
I agree - the above answers are all great. I did not see a few sources of great SEO merit. 1. Matt Cutts - MattCutts.com: He is the acclaimed "Google Guru" and one of their Organic results wizards. His site and much of his info is pure 'Gold' for any novice or seasoned professional. 2. Danny Sullivan - SearchEngineLand.com: He recently left SearchEngineWatch, and went off on his own with other Industry Veterans. The new site is full of tips and insights into the SEO/PPC world. 3. BruceClay - BruceClay.com: He literally wrote the 'SEO Code of Ethics' that many of us "White Hat" optimizers follow. His SEOToolset has been in use for almost 5 years, and he has remained top in his field. Training and certification offered! That's all I have to add...hope it helps. Best, TheSearchGuy
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Pay Per Click Advertising is normally found on search engine result pages. They are usually on the right side of the page, listed as "Sponsored Links." When you set up a website, you choose AdWords which are links to your site. When a visitor clicks on them, they are routed directly to your site.
You can also choose to utilize pay per click through in-content links, which refers to article marketing. These articles have keywords or phrases sprinkled throughout the article, which also provide links to your website. Banner ads are also available for PPC Advertising.
As for the cost, the amount the website owner pays for PPC advertising is determined by the market. Website owners actually bid on the ability to be listed in top spots and, the broader the keyword is, the larger the amount of bidders will be. And as with any bidding process, the more people involved the higher the price will go.
It is very important to choose keywords carefully in order to be certain that the best keywords for the site or project are used.
It is important to choose keywords which are general enough to generate interest, but also specific enough to be effective. If you have to bid high to get a placement, you need to generate enough traffic to justify the money you are spending. The goal is always to do the most good while keeping the cost as low as possible.So if you are working on a new website, it may take a few tries to get the correct keywords and see the maximum effects of your efforts, but keep trying PPC is one of the best tools for internet marketing, once your learn how to do it effectively.
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