PPC Advertising - How to Start

PPC Advertising - How to Start

www.mlm-mentor.info This by far is the most rewarding marketing strategy if you do it correctly but you will go broke if you just throw money at this. The power of Google is enormous. If you use it correctly, Google adwords can be like a cash machine on steroids as it will build your list and produce sales for you all on autopilot. Before you go near adwords or Yahoo Pay per click marketing however, you need to first educate yourself on how this form of marketing works. If you do not know what you are doing with your pay per click marketing, you will be punished. As always with marketing online, its all about education. I recommend reading books from google adwords gurus such as Perry Marshall. Here is a quick break down on how pay per click companies work. Google, Yahoo and MSN will reward you for the following 1. How relevant your landing page is to your Add 2. They will also reward you if your adds have a high clic k-through rate. Click through rate means how often your add gets clicked for how many times your add was shown on the search engine. If you have a high click through rate, the pay per click companies will reward you by lowering your cost on your clicks. If you have a low click through rate, your cost of the clicks will be extremely high. Pay per click is a true Learning process and I like to refer to it as peeling the onion. You will learn that the top marketers delete the adds that are not converting into leads. One add for example may be receiving clicks ...

Pay Per Click Advertising For Your Network Marketing Busine

But an Advanced package also includes tracking analysis, which is particularly useful for companies looking to track online sales from PPC campaigns. Alternatively for companies just starting out on the PPC road to advertising, SearchCatalyst offers ... SearchCatalyst Helps SMEs Save Money on PPC Campaigns

How to Start

How do you start if you are considering going into the world of Pay Per Click advertising?

If you are an affiliate marketer there are literally hundreds of resources to choose from and it's hard to get a bead of where to look.

Book Resources
My suggestion is to look in the most obvious places, and the most obvious is amazon books. Getting a good book is the cheapest and most reliable way to get a start of PPC understanding. And PPC understanding, to coin a concept from Ed Dale, is crucial to getting started on the right footing.

The first book I would absolutely start with is the Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd. This is information offered by the recognized masters of Google AdWords and would form the basis from which I would begin to develop PPC understanding. There are other great resources but this is the one I would use to start it all.

With the Ultimate Guide under your belt, you can look for other books on the subject.

I like another that covers the broader subject of Internet Marketing and that is The Super Affiliate Handbook by Rosalind Gardner.

Video Tutorials
Once you have read enough material to get some understanding, your next step is to go online and find some video tutorials to see how some of the ideas you are now familiar with look when actually put to use.

The best place to start is You Tube. There are lots of short videos that will demonstrate how to set up an PPC account and what the Google AdWords interface looks like. And there are many more that show what an account looks like when it is up and running. One tip, when you set up your first Google AdWords account, set up a Standard account, DO NOT set up a Starter account like I did, you will be penalized in your business if you do.

More on that in a later article.

Once you have done some reading and have reviewed video on You Tube and you feel comfortable with your knowledge of the PPC system, then and only then should you look for a system or program to join and begin your affiliate marketing career.

The Next Step
How long should you spend reading and viewing? That's up to you, but anything short of a couple of weeks or even a month is too little for the rough and tumble world of PPC advertising. Bear in mind that over 98% of people fail or bail out of PPC advertising when they try it out. A lot of that comes as result of poor preparation going in.

Remember this is a business. As someone who started his own video production business years ago with a telephone and the yellow pages, you have to have determination, patience, some money and dogged planning to get into the game.

So there you have it. A primer on how to start. In my next article I will talk about some specific programs I have used and am currently using to ply the trade. They all cost money and have different ways of working the AdWords space. So that is where things get tricky and where you need to know what to look for.

That is it for now. Go out there do some reading and some viewing.

Stay well, stay with it, and may your travels be prosperous.

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