Search Engine Marketing Wiki for new businesses [ppcadvertisingadvantages.blogspot.com]

Search Engine Marketing Wiki for new businesses [ppcadvertisingadvantages.blogspot.com]

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What is Pay per click Marketing in Simple English - Created by Rapid Learning Life. Simple explanation of Pay per click marketing without the complications and information overload Covers topics in Search Marketing such as ppc, organic search and methods to measure pay per click marketing. Great for people just getting to know Pay per click marketing. wwwRapidLearningLife.com Record. Edit. Distribute.

http://webtaj.com Pay Per Click - In Simple English

Search Engine Marketing is about placing messages on a search engine to encourage click-through to a website when the user types a specific keyword phrase. Two key search marketing techniques are: paid placements or sponsored links using pay per click, and placements in the natural or organic listings using Search Engine Optimization (SEO).

There have been great changes in marketing communications, mainly creating digital media channel equivalents of traditional media, which both today are vital for a good marketing campaign.

For example, in an online campaign, marketers can deploy display ads, the familiar banner and skyscraper ads seen on many online publisher sites, pay per click (PPC) ads such as the sponsored links in Google, SEO to gain higher positions in the natural listings of Google, affiliate marketing where sites which generate a sale for a merchant gain commission and email marketing, which is most effective when messages are sent to an existing customer base, like customers who have given their permission to recieve them.

Many of these digital communications techniques are analogous to their traditional equivalents, for example, display ads are broadly equivalent to print or display ads and email marketing is equivalent to direct mail.

I am a student of e-business, and with experience on internet marketing communications projects, have found that the best model for the benefits of e-marketing, which also reveals the advantages over traditional marketing channels, are the 6 I's -

Interactivity (two-way feedback between company and customer),

Intelligence (low-cost techniques for collecting marketing research like web analytics),

Individualization (personalization),

Integration (multichannel marketing, online sales correspond with offline sales),

Industry restructuring (removing or creating intermediaries, also known as disintermediation and reintermediation) and Independence of location (possibilities to sell to other countries without a local sales or customer service force).

I personally run a service-oriented relationship-building website, have in mind these techniques while working, and I am very satisfied with the results.

The e-commerce, and e-business overall is yet to be emerging in the future, so SEO and inturn Link Building is seen as a vital part of these activities mustn't be ignored if the manager is serious about the success of the company. Find More Search Engine Marketing Wiki for new businesses Articles